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Michelle Kelly Michelle Kelly
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6 years ago
Which of the following criteria is it most important that a segment meet in order to be profitable for a firm?
A) have measurable needs
B) have similar loyalty rates
C) be demographically diverse
D) be underserved by competitors
Textbook 
Strategic Marketing

Strategic Marketing


Edition: 1st
Authors:
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tekniateknia
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6 years ago
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Michelle K. Author
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#2
5 years ago
That was a lot easier than I thought!
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