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Michelle Kelly Michelle Kelly
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6 years ago
Which term refers to the net present value of future cash flows attributed to the customer relationship?
A) customer loyalty
B) customer retention
C) customer lifetime value
D) customer attractiveness
Textbook 
Strategic Marketing

Strategic Marketing


Edition: 1st
Authors:
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w.i.l.lw.i.l.l
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6 years ago
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Michelle K. Author
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5 years ago
That was a lot easier than I thought!
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