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Which group ultimately determines a product's position relative to competing products?

Michelle Kelly

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7 years ago

Which group ultimately determines a product's position relative to competing products?

Which group ultimately determines a product's position relative to competing products?
A) advertisers
B) consumers
C) distributors
D) marketers

Textbook

Strategic Marketing

Strategic Marketing

Edition: 1^st

Authors: Mooradian, Matzler, Ring

Read 85 times

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w.i.l.l

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this is exactly what I needed

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