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What is the greatest challenge during the business analysis phase of new product development?

Michelle Kelly

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6 years ago

What is the greatest challenge during the business analysis phase of new product development?

What is the greatest challenge during the business analysis phase of new product development?
A) responding to segment shifts
B) estimating product demand
C) calculating production costs
D) determining the marketing mix

Textbook

Strategic Marketing

Strategic Marketing

Edition: 1^st

Authors: Mooradian, Matzler, Ring

Read 59 times

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teknia

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