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[Unknown] [Unknown]
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6 years ago
Car rental agencies charge low prices to customers who book a car months in advance and high prices to customers who book a car one day in advance. Which tactic is most likely being used by car rental agencies?
A) complementary pricing
B) prestige pricing
C) market penetration
D) yield management
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Strategic Marketing

Strategic Marketing


Edition: 1st
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Strategic Marketing (Mooradian, Matzler, Ring)
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tekniateknia
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[Unknown] Author
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6 years ago
Thanks for answering so clearly
Strategic Marketing (Mooradian, Matzler, Ring)
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