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Home Q & A Board Other Fields Homework Help Business Marketing
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[Unknown] [Unknown]
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6 years ago
A marketer would most likely use a penetration pricing strategy to ________.
A) ensure that the firm can increase prices once demand decreases
B) minimize the risk of substitution
C) gain long-term advantages of scale
D) appeal to customers with low price sensitivity
Textbook 
Strategic Marketing

Strategic Marketing


Edition: 1st
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Strategic Marketing (Mooradian, Matzler, Ring)
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w.i.l.lw.i.l.l
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6 years ago
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[Unknown] Author
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6 years ago
Real tough topic, thanks for answering correctly
Strategic Marketing (Mooradian, Matzler, Ring)
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