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ikaro2k ikaro2k
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6 years ago
When a gap exists between a consumer's actual state and some ideal or desired state, the consumer has a ________.
a. benefit
b. demand
c. need
d. value
e. utility
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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jhollin1138jhollin1138
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6 years ago
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