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Pandos Pandos
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6 years ago
Kao Corp., which makes Ban deodorant, invited teenage girls to make an ad that would encourage other girls to buy the product. This program is an example of ________.
a. the wisdom of crowds
b. the production concept
c. the selling orientation
d. open source modeling
e. consumer-generated content
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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tic_tactic_tac
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6 years ago
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Pandos Author
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#2
5 years ago
Thank you for providing the right answer
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