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Pandos Pandos
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6 years ago
Strategic planning for a firm such as Disney with several SBUs probably occurs ________.
a. only in its corporate headquarters
b. only at the individual business unit level
c. at both the overall corporate level and at the individual SBU level
d. as needed based upon the success of the division
e. at the location best suited for this function based upon findings of the SWOT analysis
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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
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tic_tactic_tac
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6 years ago
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