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Home Q & A Board Other Fields Homework Help Business Marketing
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ikaro2k ikaro2k
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6 years ago
A marketing decision support system (MDSS) is a(n)________.
a. basic system used by companies that do not have the resources to develop a marketing information system (MIS)
b. popular syndicated research report purchased by most major media companies
c. sophisticated information system that allows marketing managers to use statistical and modeling software tools
d. type of custom research report often called for in the marketing research process
e. data warehouse used to support a marketing information system (MIS)
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
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jhollin1138jhollin1138
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ikaro2k Author
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#2
5 years ago
Figured that was the answer
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