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ikaro2k ikaro2k
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7 years ago
Six women were invited to participate in a discussion on motels, hotels, and resorts. A discussion leader first asked them what differentiated motels, hotels, and resort accommodations. Then she asked them to identify all the amenities they expect to find in overnight accommodations. These six women and their group leader participated in a(n)________.
a. mall intercept
b. questionnaire
c. expert panel
d. case study
e. focus group
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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jhollin1138jhollin1138
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7 years ago
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ikaro2k Author
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7 years ago
Thank you, thank you, thank you!
elizabetheldrid
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Yesterday
Smart ... Thanks!
Gorgio_De
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2 hours ago
Thanks for your help!!
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