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ikaro2k ikaro2k
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7 years ago
Two brothers own a hair salon. One believes they could have more business if they mailed out $5-off coupons to people living within a five-mile radius of the shop. The other brother wants to run an ad in the local shopping newspaper with a coupon for a free hot oil treatment. (The newspaper goes to everyone in the area.) What type of marketing research can they use to determine whose idea would be more profitable? Explain your answer.
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
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tic_tactic_tac
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7 years ago
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ikaro2k Author
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7 years ago
Thank you, thank you, thank you!
Danivalda
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Correct Slight Smile TY
loki1345
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2 hours ago
You make an excellent tutor!
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