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Pandos Pandos
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6 years ago
A consumer who is armed with information and is narrowing down his choices and comparing the pros and cons of each remaining option is in the ________ step of the consumer decision-making process.
a. problem recognition
b. information search
c. evaluation of alternatives
d. product choice
e. postpurchase evaluation
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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tic_tactic_tac
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#1
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6 years ago
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Pandos Author
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6 years ago
Smart ... Thanks!
foxrcng11
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Yesterday
This helped my grade so much Perfect
elizabetheldrid
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2 hours ago
this is exactly what I needed
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