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Pandos Pandos
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Posts: 998
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7 years ago
________ often influence others' attitudes or behaviors because others perceive them as possessing expertise about a product.
a. Opinion leaders
b. Status symbols
c. Heuristics
d. Reference groups
e. Social classes
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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tic_tactic_tac
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7 years ago
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Pandos Author
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7 years ago
Just got PERFECT on my quiz
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Yesterday
Helped a lot
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2 hours ago
Good timing, thanks!
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