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Rgary Rgary
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7 years ago
Jell-O brand gelatin introduced a line of vegetable flavored gelatins, including tomato and celery. The product failed because consumers associated Jell-O gelatin with a sweet, fruit-based flavor. In this example, consumers' ________ made them unwilling to accept the new product.
a. exposure
b. cognition
c. self-actualization needs
d. personalities
e. interpretation
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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
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tic_tactic_tac
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7 years ago
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