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Marketers can have little to no effect on the evaluative criteria consumers use. (True or false?)

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Marketers can have little to no effect on the evaluative criteria consumers use. (True or false?)

Marketers can have little to no effect on the evaluative criteria consumers use.
a. True
b. False

Textbook

Marketing: Real People, Real Choices

Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

Read 80 times

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Ormfn

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Pandos Author

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5 years ago

Wow, extremely helpful

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