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Rgary Rgary
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6 years ago
A perceptual map is used to ________.
a. compare and contrast consumer psychographic segments
b. create consumer cross-tabulations for marketing research
c. locate consumers within a primary metropolitan statistical area (PMSA)
d. determine how consumers position products in relation to one another
e. identify the critical stage of the targeting process for the marketer
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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
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jhollin1138jhollin1138
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6 years ago
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Rgary Author
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6 years ago
Thanks for your help!!
Katey_maree
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Yesterday
Smart ... Thanks!
TAT1238
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2 hours ago
Thanks
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