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ikaro2k ikaro2k
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6 years ago
Which of the following statements about the lifetime value of a customer is true?
a. CRM helps companies identify their customers' lifetime value.
b. All customers have the same lifetime value.
c. A customer's lifetime value is easy to calculate.
d. A company can either increase customer share or a customer's lifetime value, but not both.
e. The value of the customer is related to the value of the brand.
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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
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jhollin1138jhollin1138
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ikaro2k Author
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#2
5 years ago
Perfect on my quiz
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