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Rgary Rgary
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6 years ago
Demographic variables are so frequently used in market segmentation because they ________.
a. create smaller segments than other methods do
b. create more easily reached segments than other methods do
c. do not involve stereotypes
d. are easy to measure in comparison to many other methods
e. involve fewer attributes to consider than other methods do
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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
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OrmfnOrmfn
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Rgary Author
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#2
6 years ago
this helped me and my study group immensely
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