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Rgary Rgary
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6 years ago
The first phase of the new-product development process is ________.
a. problem recognition
b. product concept screening
c. idea generation
d. product concept development
e. business analysis
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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tic_tactic_tac
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6 years ago
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Rgary Author
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#2
6 years ago
excellent answer
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