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Home Q & A Board Other Fields Homework Help Business Marketing
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Pandos Pandos
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6 years ago
In the ________ phase of new-product development, marketers use a variety of sources to come up with a potentially new product that would benefit customers and be compatible with the company mission.
a. idea generation
b. problem recognition
c. perceptual mapping
d. positioning strategy
e. product screening
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
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tic_tactic_tac
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Pandos Author
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6 years ago
Thank you, thank you, thank you!
gage
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Helped a lot
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This calls for a celebration Person Raising Both Hands in Celebration
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