The first phase of the new-product development process is ________.

Rgary

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The first phase of the new-product development process is ________.

The first phase of the new-product development process is ________.
a. problem recognition
b. product concept screening
c. idea generation
d. product concept development
e. business analysis

Textbook

Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

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Rgary Author

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6 years ago

excellent answer

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