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Burger King developed a new french fry to compete with McDonald's fry--considered the world's ...

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Burger King developed a new french fry to compete with McDonald's fry--considered the world's ...

Burger King developed a new french fry to compete with McDonald's fry--considered the world's best. Burger King's specifications included that the crunch would last for seven or more chews. The product failed because consumers did not like the fry as much as McDonald's fry. Burger King did not ________ the idea for both technical and commercial value.
a. test market
b. advertise
c. screen
d. promote
e. style

Textbook

Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

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Rgary Author

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6 years ago

This calls for a celebration Person Raising Both Hands in Celebration

Mkersey12

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Good timing, thanks!

kaytee23

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This helped my grade so much Perfect

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