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Pandos Pandos
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6 years ago
Microsoft launched a massive $500 million marketing campaign when it introduced the Xbox, promoting the new product through in-store merchandising, retailer incentives, events, and sponsorships, in addition to traditional advertising. What stage of the consumers' adoption of a new product was Microsoft most trying to influence? Support your answer.
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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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OrmfnOrmfn
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4 years ago
thank you!
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thank you!
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Thanks!
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