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Pandos Pandos
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7 years ago
Heinz stopped marketing its "Bite Me" brand of frozen pizza snacks due to disappointing sales. This is an example of a ________.
a. filling-out strategy
b. downward line stretch
c. product line contraction
d. value stretch
e. cannibalization strategy
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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
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tic_tactic_tac
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7 years ago
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Pandos Author
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This site is awesome
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