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Rgary Rgary
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7 years ago
When a company begins marketing a new product line in addition to its existing product lines, it has done which of the following?
a. expanded the length of the product line
b. expanded the width of the product mix
c. expanded the depth of the product mix
d. expanded the width of the marketing mix
e. used a filling-out strategy
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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OrmfnOrmfn
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7 years ago
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