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Pandos Pandos
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6 years ago
Which of the following is NOT a desirable quality for a brand name?
a. It should suggest something about the product's benefits.
b. It should be easy to pronounce and remember.
c. It should almost always be a long word to get attention.
d. It needs to fit legal requirements.
e. It should make sense in the customer's culture.
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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tic_tactic_tac
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6 years ago
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Pandos Author
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#2
5 years ago
Thank you for providing the right answer
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