A ________ is the legal term for a brand name, brand mark, or trade character.

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7 years ago

A ________ is the legal term for a brand name, brand mark, or trade character.

A ________ is the legal term for a brand name, brand mark, or trade character.
a. trademark
b. patent
c. copyright
d. logo
e. corporate mark

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Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

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