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Rgary Rgary
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6 years ago
The concept of ________ encompasses the beliefs and associations that a consumer has about a brand.
a. brand meaning
b. brand storytelling
c. brand equity
d. product quality
e. total quality
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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tic_tactic_tac
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6 years ago
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