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Which of the following is true of consumer brand beliefs in the context of changing consumer ...

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Which of the following is true of consumer brand beliefs in the context of changing consumer ...

Which of the following is true of consumer brand beliefs in the context of changing consumer attitudes?
A) The easiest way to change consumer attitudes is to attack longstanding brand beliefs.
B) Consumers generally embrace evidence that challenges strongly held attitudes and beliefs.
C) Consumers tend to interpret ambiguous information in ways that challenge their preexisting attitudes.
D) Brand loyalty is very rare and so it is relatively easy for marketers to change brand beliefs.
E) Consumers frequently resist evidence that challenges strongly held attitudes or beliefs.

Textbook

Consumer Behavior

Edition: 11^th

Authors: Schiffman, Wisenblit

Read 313 times

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