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dorean dorean
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6 years ago
In a consumer behavior context, the previously acquired consumer perception of an existing product is the ________. When consumers try a new product by the same brand because they believe that the new product embodies the same attribute with which the brand's existing products are associated, this is the ________.
A) unconditioned stimulus; conditioned stimulus
B) conditioned stimulus; conditioned response
C) unconditioned stimulus; unconditioned response
D) unconditioned response; conditioned response
E) conditioned stimulus; unconditioned stimulus
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
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saltiesaltie
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6 years ago
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dorean Author
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#2
6 years ago
Makes sense, thanks dude
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#3
4 years ago
I am with Dorean. Makes sense!
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