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ikaro2k ikaro2k
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6 years ago
________ are responsible for the positioning of a brand and developing its brand equity. They are likely to team with sales, finance, and logistics staff members as part of customer business teams who work with major retail accounts.
a. Product category managers
b. Brand managers
c. Venture team managers
d. Market managers
e. Sales managers
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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tic_tactic_tac
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6 years ago
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ikaro2k Author
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#2
6 years ago
Figured that was the answer
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