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bongua185 bongua185
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Product positioning is the:
A) level of brand equity faced by a company or brand.
B) perception consumers have of a company or brand relative to competitors.
C) number and level of products offered by a company.
D) perception consumers have of a company or brand relative to other brands being offered by the company.
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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Link-NMLink-NM
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Just got PERFECT on my quiz
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