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In addition to regular Alka-Seltzer, there is an Alka Seltzer product for each of the followingcold ...

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In addition to regular Alka-Seltzer, there is an Alka Seltzer product for each of the followingcold ...

In addition to regular Alka-Seltzer, there is an Alka Seltzer product for each of the followingcold sufferers, people with upset stomachs, people who can't sleep, people with allergies, and people who have a severe headache. The manufacturer of Alka- Seltzer is using a(n) ________ to reach as many different target markets as possible.
a. full line strategy
b. downward line stretch
c. cannibalization strategy
d. undifferentiated strategy
e. upward line stretch

Textbook

Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

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