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Rgary Rgary
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7 years ago
A winery introduced a brand wine that it priced twice as high as its other wine. This is an example of product extension by a(n)________.
a. downward line stretch
b. product mix
c. cannibalization strategy
d. upward line stretch
e. prestige stretch
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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tic_tactic_tac
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7 years ago
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Rgary Author
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7 years ago
I appreciate what you did here, answered it right Smiling Face with Open Mouth
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Yesterday
Good timing, thanks!
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2 hours ago
This site is awesome
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