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There are numerous kinds of shampoo, including vitamin-enriched, fruit-enhanced, color-sensitive, ...

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There are numerous kinds of shampoo, including vitamin-enriched, fruit-enhanced, color-sensitive, ...

There are numerous kinds of shampoo, including vitamin-enriched, fruit-enhanced, color-sensitive, therapeutic, and so on. Shampoo that simply promises to clean hair, however, has seen declining sales, has little or no advertising, and has been phased out by most manufacturers. Shampoo that makes no other promise than to clean hair is in the ________ stage of its product life cycle.
a. maturity
b. leveling
c. repositioning
d. withdrawal
e. decline

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Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

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Rgary Author

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