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Explain cannibalization. How does a line extension strategy increase the risk of cannibalization?

Pandos

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Explain cannibalization. How does a line extension strategy increase the risk of cannibalization?

Explain cannibalization. How does a line extension strategy increase the risk of cannibalization?

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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

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Thanks for your help!!

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