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ikaro2k ikaro2k
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6 years ago
When Home Depot stores entered the Canadian market, there were already stores providing similar services and products. To get people to try the Home Depot stores, the chain deliberately sold merchandise below the price that the Canadians were used to. What type of pricing objective did Home Depot use?
a. market share
b. profit
c. competitive effect
d. customer satisfaction
e. image enhancement
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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tic_tactic_tac
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6 years ago
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ikaro2k Author
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