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After looking at the ads in her Sunday paper, Ruby decided to visit a local nursery and buy potting ...

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After looking at the ads in her Sunday paper, Ruby decided to visit a local nursery and buy potting ...

After looking at the ads in her Sunday paper, Ruby decided to visit a local nursery and buy potting soil at $1.99 a bag. The regular price is $4.99 a bag. While Ruby was there she also purchased three bushes, six flowering plants, and a bird bath. You can infer from this information that the nursery used the bags of potting soil as a(n) ________.
a. loss leader
b. assimilator
c. bait-and-switch
d. price line
e. reference price

Textbook

Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

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Rgary Author

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6 years ago

This helped my grade so much Perfect

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