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Home Q & A Board Other Fields Homework Help Business Marketing
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Rgary Rgary
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6 years ago
________ is a strategic business process that marketers use to plan, develop, execute, and evaluate coordinated, measurable, persuasive brand communication programs over time to targeted audiences.
a. Integrated marketing communications (IMC)
b. A push strategy
c. A pull strategy
d. Database marketing
e. Experiential marketing
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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tic_tactic_tac
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Rgary Author
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#2
6 years ago
this went a long way

thank u
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