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ikaro2k ikaro2k
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6 years ago
Which of the following statements about advertising is true?
a. Advertising is personal communication from an identified sponsor using the mass media.
b. Consumers perceive advertising as always having a high level of credibility.
c. Advertising can be used to establish and reinforce a distinctive brand identity.
d. Advertising tends to be comparatively inexpensive.
e. Advertising always relies on factual information.
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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OrmfnOrmfn
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ikaro2k Author
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#2
5 years ago
TYSM
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