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An ad for Maybelline age-minimizing makeup in Ladies' Home Journal magazine featured actress Melina ...

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An ad for Maybelline age-minimizing makeup in Ladies' Home Journal magazine featured actress Melina ...

An ad for Maybelline age-minimizing makeup in Ladies' Home Journal magazine featured actress Melina Kanakaredes and offered readers a $1-off coupon when they try the new makeup. In terms of the communication model, the source of this ad is ________.
a. Melina Kanakaredes
b. Ladies' Home Journal
c. readers who redeem the $1-off coupon
d. Maybelline
e. the target market to whom Melina Kanakaredes appeals

Textbook

Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

Read 71 times

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Rgary Author

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6 years ago

excellent answer

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