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The central idea of an ad is expressed in its ________.

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6 years ago

The central idea of an ad is expressed in its ________.

The central idea of an ad is expressed in its ________.
a. media vehicle
b. media schedule
c. reach
d. advertising appeal
e. message objective

Textbook

Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

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Rgary Author

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6 years ago

this helped me and my study group immensely

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