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U-Frame-It is a small company that has hired a local ad agency to put together an advertising ...

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U-Frame-It is a small company that has hired a local ad agency to put together an advertising ...

U-Frame-It is a small company that has hired a local ad agency to put together an advertising campaign. Which of the following questions should be addressed before the others?
a. What percentage of the budget should be for U-Frame-It radio ads?
b. Which type of media is most appropriate for U-Frame-It ads?
c. What are the message objectives of U-Frame-It?
d. How does U-Frame-It's competition advertise?
e. What type of appeal will work best for U-Frame-It's products?

Textbook

Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

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6 years ago

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