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ikaro2k ikaro2k
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7 years ago
In an attempt to set the company apart from its competitors, United Parcel Service has its employees wear brown uniforms and drive brown trucks. What type of public relations tool is UPS using?
a. buzz marketing
b. social networking
c. corporate identity materials
d. product publicity
e. public service materials
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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jhollin1138jhollin1138
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ikaro2k Author
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#2
6 years ago
TYSM
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