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Tony Pool Chemical Co. purchased 144 buckets of chlorine tablets over the Internet from Chemical, ...

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Tony Pool Chemical Co. purchased 144 buckets of chlorine tablets over the Internet from Chemical, ...

Tony Pool Chemical Co. purchased 144 buckets of chlorine tablets over the Internet from Chemical, Inc., which then placed the order with the manufacturer and arranged for its transportation by truck to the Tony Pool store. Chemical, Inc. is an example of which of the following?
a. a piggyback marketer
b. a reverse flow marketer
c. a disintermediator
d. a hybrid marketer
e. a wholesaling intermediary

Textbook

Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

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