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Fade05 Fade05
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7 years ago
What is it called, when companies build relationships with other companies in a distribution channel to support each other in delivering value to customers?
A) strategic partnership
B) partnership marketing
C) forward integration
D) competitive alliance
E) mutual partnership
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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Blue F.Blue F.
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7 years ago
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