Canadian organizations that export to the United States must consider the relative value of the ...

Canadian companies have traditionally enjoyed a price advantage over their American counterparts as the Canadian dollar has been valued well below the US dollar. Canadian produced goods were traditionally more price competitive on international markets. As the value of the Canadian dollar rises relative to the US dollar, this price advantage is eroding. Canadian goods are therefore less attractive. Canadian companies must work to reduce costs to maintain profit margins at low prices, or begin to differentiate to compete in ways other than price.

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