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Kayty Kayty
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Posts: 1072
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7 years ago
The belief that it is less expensive and more profitable to hold on to current customers than attract new ones is a fundamental premise of customer relationship management. How has technology made this marketing theory's implementation more practical?
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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THINK Marketing, First Canadian Edition (Tuckwell)
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RainbowRisingRainbowRising
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7 years ago
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More solutions for this book are available here
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Kayty Author
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7 years ago
Thank you, thank you, thank you!
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Yesterday
Helped a lot
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2 hours ago
Good timing, thanks!
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