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Fade05 Fade05
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6 years ago
What is a good way to describe the first stage in the marketing research process?
A) to define the objectives of the study
B) to plan a formal investigation
C) to define the problem behind the symptom
D) to analyze the organization's past marketing results
E) to determine relationships between variables
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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Lucas_RiverPlaLucas_RiverPla
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Fade05 Author
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#2
6 years ago
CORRECT
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